Htel Serviced Apartments part of Highlight Hotel Group

Htel Serviced Apartments is excited to announce that it is now part of the HighlightHotel Group, a new entity that will bring together all of Cobraspen Group's hospitality brands, including Htel Serviced Apartments, Beachhouse Hotel and SugarFactory. This strategic move comes as part of Cobraspen’s ongoing expansion in the hospitality sector, aimed at delivering even greater value and setting the stage for future growth.

Among the newest developments are the highly anticipated Hotel Palazzo in Haarlem and SugarCity Hotel on the SugarCity site in Halfweg.

The HighlightHotel Group promises a memorable hospitality experience at striking locations. By consolidating its brands under one flag, Cobraspen Group is reinforcing its commitment to innovation and service excellence.

“With an ever-expanding portfolio of hospitality brands, we needed a strong foundation for further growth and innovation,” said Luigi Prins, Director of Cobraspen Group. “Our dedication to guest experience, exceptional service, and our incredible teams remain unchanged.”

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To learn more about the Highlight Hotel Group or to experience it firsthand, we invite you to visit one of the locations or explore the website: www.highlighthotelgroup.com.

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